Case Study

A few years ago, Fringoo looked at the market for children's backpacks and found it uninspired. Clearly, something must be done! Introducing the "Dream Team" - a complete line of accessories from backpacks, drawstring bags, leggings, sleeping masks, pencil cases, secret diaries, lunch bags, notebooks, and more with a variety of characters. Mix and match Flamingo, Unicorn, Panda, Kitty, Pug, Bunny, Mermaid accessories with matching color shades to create a matching accessorized outfit, and it doesn't stop there! Visual backpacks with relateable stories, see-through pencil cases, and more, priced individually or as a set for both children and toddlers.

Since its introduction, the "Dream Team" has exceeded all expectations with sales and popularity, making it a clear winner and an inspiration for future product development.